203 Print Design


  • Eeva-Maria Apilo, Jyväskylän koulutuskuntayhtymä Gradia
  • Tuomas Hakola, Espoon seudun koulutuskuntayhtymä Omnia
  • Kabir Iovine, EdupoliPointCollege Oy
  • Karoliina Lehtolahti, Jyväskylän koulutuskuntayhtymä Gradia
  • Outi Penttinen, Jyväskylän koulutuskuntayhtymä Gradia
  • Petra Suominen, Tampereen seudun ammattiopisto Tredu
  • Tia Tast, Stadin ammatti- ja aikuisopisto

International competitor

  • Iaroslav Velikanov (Russia)

Competition task structure and central task module components

The assignment is to design and implement graphic layouts for different media using professional software, tools and equipment.


Module A. An electronic portfolio, 5 points (preliminary task)

Design and implement your own video portfolio for job-hunting, to be viewed on screen. In the portfolio you’ll introduce yourself and your best work. The portfolio should showcase your skills in image processing, vector graphics and typography. You should also write a short description of each work. The video should also include the sound which you have made yourself. The duration of the video should be 20-30 seconds. The audience can view the electronic portfolio during the competition, so it should be technically functional.

The portfolio must include:

  • Introduction
    • First name, surname
    • age, qualification, school
    • picture of you (350 x 500 px)
  • Work samples
    • Vector graphics
    • Image processing
    • Typography
    • size: 1920x1080px

Send the completed materials by 30 April 2019 to pasi.rasamaki@riveria.fi


Module B. A stamped selfie background, 20 points

Design and implement a stamped selfie background. The selfie background is intended to market a tourist destination and leave a memory of the destination to the visitor.

  • size: 1400 x 1000 mm
  • printing: large image printing
  • printing material: Viscom light foam sheet
  • ICC profile: ISO Coated V2
  • colours: 4/0 CMYK
  • file: print-ready PDF


Module C. Packaging, 20 points

Design and implement the packaging labels for two different-sized food products.

  • sizes: 261 x 79 mm and 168 x 59 mm
  • printing: digital
  • ICC profile: Coated Fogra39
  • colours: 4/0 CMYK
  • file: print-ready PDF


Module D. Flyer, 15 points

Design and implement a flyer in accordance with the company’s graphic guidelines. The flyer is intended to market a side-event of the musical event.

  • size: 105 x 145 mm
  • colours: 6/4 CMYK
  • printing: offset
  • paper: coated offset printing paper
  • ICC profile: Coated Fogra27
  • file: print-ready PDF


Module E. Invitation, 25 points

Design and implement an invitation for the company’s customer event with the layout program.

  • size: folded brochure with many pages, size A4
  • extent: free form and number of pages
  • printing: offset, coated offset printing paper
  • colours: 4/4 CMYK
  • ICC profile: Coated Fogra39
  • file: print-ready PDF


Module F. Product photography, 5 points

Photograph a product in a studio environment, without propertiers.


Module G. Ad for Digi-Karjalainen (digital newspaper), 10 points

You should product the ad for the digital newspaper Digi-Karjalainen. Search for the Karjalainen’s media card on the Internet. You should apply the material of Module D in such way that you can product the ad for Digi-Karjalainen.

  • size: box


Task duration and allotted time

The competition is based on the requirements of the Vocational Qualification in Publishing and Printing, Study Program in Layout design. The competence requirements are based on the requirements and the assessment criteria of “Excellent” in Layout design and execution.


Main assessment criteria

The jury ranks the competitors by defining the score for each competitor. The scoring system is the WorldSkills CIS system where the maximum total score is 100 points per competition. The competition entries are assessed daily, and the final assessment criteria will be decided by the competition jury. Competitors can be removed from the competition if their behaviour compromises the safety of themselves or others. The competition entries will also be assessed throughout the competition. The final assessment criteria will be decided by the competition jury at its meeting.


Description of the assessment process

The subjective assessment is performed by 3 judges at a time.

Print design 30% (subjective assessment)

  • suitability for target group and purpose
  • image selection and use
  • colour use
  • aesthetic balance and composition
  • typography and readability

Technical competence 70% (objective assessment)

  • choice of software and professional use
  • file management
  • basic camera settings
  • image processing
  • colour management
  • use of logos
  • publications settings
  • trims
  • PDF print-readiness

The compulsory themes of the Taitaja competition 5%

  • entrepreneurship
  • sustainable development
  • wellbeing at work and work safety


Materials, equipment and work phases used and the competition area

Competitor workstation

  • iMac 21”
  • Adobe CC 2019, (english)
  • A system camera (Canon EOS 760 or similar)
  • Lightning equipment with accessories
  • A sketch pad

CANON, 4-colour printer

  • The material needed in the tasks is distributed during the task briefing. The workstations are assigned by a draw on the first competition day for a whole week.

Technical problems

  • If you encounter technical problems or have a question, please raise your hand. The judge will decide whether he or she can assist you and whether other competitors should be notified of the issue.

External equipment

  • Connecting external devices (hard drives, USB flash drives, tablets, phones, etc.) to the competition computer is prohibited.


  • Phones must be switched off during the competition performance.

Files and prints

  • Task files and prints must not be taken outside the competition area.

Listening to music

  • Competitors are allowed to listen to music on their headphones on personal devices or through an application installed on the computer in advance. The player must not be connected to the competition computer.


What the competitor brings to the competition venue

Personal equipment such as pens for sketching the tasks.


A sample task and assessment as a whole

The task is based on previous Taitaja2018 task. The task can be changed for the competition max. 30%. The previous tasks can be found here.



  • main judge Minna Alanko-Pirinen, Tredu
  • Teemu Okkonen, Pohjois-Karjalan ilmoitusvalmistus Oy
  • Heidi Nissinen, Pohjois-Karjalan ilmoitusvalmistus Oy
  • Jusa Hämäläinen, Karjalainen
  • Eveliina Salomaa, Karjalainen
  • Sari Kaija, Virran Varrelta Design Oy
  • Pasi Räsämäki, Riveria
  • Representants for customers

Taitaja Competition enables the develompent of competence and competence demonstration for the competitors. The judges of the skill categories will give feedback to the competitors during the competition and they will also evaluate the competition tasks. The presentations and ideas created during the competition are in the public domain and can be used by an individual or an enterprise. The presentations and ideas can be used as they are or further developed. The Taitaja2019 event is mainly publicly funded from the semifinals to the finals. The materials produced during the event are openly availabe without any usage fees.