308 Visual Merchandising

Finalists

  • Akseli Arokivi, Savon ammattiopisto
  • Fanni Hämäläinen, Mercuria Kauppiaitten Kauppaoppilaitos
  • Ninja Laeslehto, Pohjois-Karjalan koulutuskuntayhtymä Riveria
  • Siiri Nurminen, Perho Liiketalousopisto
  • Nino Pajunen, Valkeakosken ammattiopisto
  • Laura Piipponen, Pohjois-Karjalan koulutuskuntayhtymä Riveria
  • Eelin Seger, Axxell Utbildning ab
  • Ellen Ylikulju, Raahen Porvari- ja Kauppakoulu

International competitors

  • Kristof Fejes (Hungary)

Competition task structure and central task module components

Visual merchandising is based on the objectives and assessment criteria of the vocational qualification in business. The competitors implement visually impressive displays and visual event marketing for various target groups.

The competition will consist of three day-long tasks to be completed individually. Each day-long task will consist of three separately assessed modules, which are:

  • Module 1. Performing the work task
  • Module 2. Work performance and result
  • Module 3. Self-evaluation

 

Module 1. Planning and implementing a commercial sales area for shop fittings
Stadium Outlet Joensuu
Competition time 3 h 45 min, 30 p

The task is to plan and implement a commercial sales area consisting of a torso and shop fittings. The task is per-formed with the Customer Service discipline. The product context and the partner’s business idea should also be observed. The competitor produces the necessary customer information for the sales area. The work performance should follow the principles of entrepreneurship, work safety, wellbeing at work, sustainable development and work process management. Key areas in the final result include commerciality, informativity, visual look, experien-tial value, and trends.

The competitors must know how to explain the dressing and display solutions, while observing the given criteria, and recognize the strengths and weaknesses of their work.

 

Module 2. Planning and implementing an experientially rich and innovative display table in accordance with the partners’ stories
Joensuun Verhotalo
Competition time 6 h 30 min, 40 p

The task is to plan and implement an experientially rich and innovative display table for the partners’ products. The competitor must observe the partners’ stories and create a visual look that suits the stories.
Customer information is produced electronically in a way that suits the companies’ stories. The work performance should follow the principles of entrepreneurship, work safety, wellbeing at work, sustainable development and work process management. In addition to the visual display corresponding with the partners’ stories, key areas in the end result include commerciality, adaptive capability, recycling of the products, experiential richness, and trends. The competitors must know how to explain the dressing and display solutions, observing the given criteria, and recognize the strengths and weaknesses of their own work.

The competitor produces customer information electronically with a smart phone, tablet or competitor’s own lap-top, in accordance with the partner’s stories.  The competitor produces customer information with pictures and texts to social media.

The customer information must follow guidelines how the social media can nowadays be used in marketing. The competitors must know how to explain the dressing and display solutions, while observing the given criteria, and recognize the strengths and weaknesses of their work.

 

Module 3. Task with the partner’s products, observing environmental aspects and sustainable development
Realisointipalvelu Vatanen
Competition time 4 h, 30p

The task is to create a story through the products, which the competitor has chosen, to plan and implement a display so that the story can be understood. When planning the display, the competitor should choose a target group. The display should inspire the target group. The competitor produces the necessary customer information for the display. The work performance should follow the principles of entrepreneurship, work safety, wellbeing at work, sustainable development, and work process management. Key areas in the final result include target group, theme, visual look, experiential richness, materials recovery, and the nature of the discipline. The competitors should know how to explain the dressing and display solutions, observing the given criteria, and recognize the strengths and weaknesses of their work.

 

Task duration and allotted time

Evey task is equal in assessment. The total competition time is 14 h 45 min.

 

Main assessment criteria

Module 1. Planning and implementing a commercial sales area for shop fittings
Stadium Outlet Joensuu

  • Performing the work task, 30 p
  • Work performance and result, 60 p
  • Self-evaluation, 10 p

Module 2. Planning and implementing an experientially rich and innovative display table in accordance with the partners’ stories
Joensuun Verhotalo

  • Performing the work task, 30 p
  • Work performance and result, 60 p
  • Selfevaluation, 10 p

Module 3. Task with partner’s products, observing environmental aspects and sustainable develop-ment
Realisointipalvelu Vatanen

  • Performing the work task, 30 p
  • Work performance and result, 60 p
  • Self-evaluation, 10 p

 

Description of the assessment process

The evaluation of Visual Merchandising consists of the subjective and objective assessments by the judges in ac-cordance with the assessment criteria. The competitor is assessed by at least three judges. At least one of the judges represents employers, and college representatives are also included. The main judge decides the score given on the basis of discussion.

The skill requirement is that the competitor can use dressing materials and graphic materials and can observe the recycling of the used materials. The competitor can produce customer information for the displays implemented, using smart devices. The competitor can apply display techniques of visual merchandising. The competitor must know how to evaluate his/her own work and to co-operate in various interaction situations.

Total number of points awarded is 100 points. This consists of the following modules: performing the work task (30 points), work performance and result (60 points), and self-evaluation (10 points).

 

Materials, equipment and work phases used and the competition area

The competition organizer provides the fittings and products, needed in performing the tasks at the competition venue. For producing customer information, the competitor brings a laptop, tablet or smart phone, which can be connected to the competition site’s network and to the printer. The devices must be compatible with the programs, announced later. Before actual competition days, at accreditation, the devices, which will be used in the competition, must be left for checking. The competition organizer also provides the equipment needed for tidying up the products, such as irons and ironing boards.

 

What the competitor brings to the competition venue

A visual merchandiser’s tool box, including small supplies needed in working, a laptop, tablet or smart phone, which can be connected to the Internet and to the printer. The devices must be compatible with the programs, announced later.

 

A sample task

The task and assessment are based on previous Taitaja tasks. Previous final tasks can be found at the Skills Finland website. The task can be changed for the competition max. 30%.

 

Judges

  • main judge Satu Uronen, Mercuria
  • Satu Saarelainen, Stadium Outlet
  • Kaisu Kantelinen, Realisointipalvelu Vatanen
  • Ulla Lehtinen, Joensuun verhotalo
  • Sari Eronen, Kekäle Kitee
  • Tarja Vainionpää, Sakky
  • Marja-Leena Pajusaari, Tredu
  • Katri Martikainen, Riveria
  • Kirsi Salmelainen, Riveria
  • Maiju Syvänperä, Gradia

Taitaja Competition enables the develompent of competence and competence demonstration for the competitors. The judges of the skill categories will give feedback to the competitors during the competition and they will also evaluate the competition tasks. The presentations and ideas created during the competition are in the public domain and can be used by an individual or an enterprise. The presentations and ideas can be used as they are or further developed. The Taitaja2019 event is mainly publicly funded from the semifinals to the finals. The materials produced during the event are openly availabe without any usage fees.